Evelynda Swope
Building the portfolio
Open to Director roles · Remote / MSP
Director of BD / Sales Enablement / L&D

I build revenue engines
and the teams that run them.

20+ years at the intersection of business development, sales enablement, and learning & development. Closed $8M+ in annual revenue at Axiom and Evolve Steel including a $15M Denver stadium project. Delivered 183% of sales budget at Sales Empowerment Group, the fastest BDM ramp in company history. Cut Life Time's sales turnover from 120% to 49%. ATD Certified.

Start a conversation See the proof
Evelynda Swope
0
Revenue driven
Axiom + Evolve Steel
0
Of sales budget
Fastest BDM ramp ever
0
Turnover reduction
3 divisions, 3 years
0
Training satisfaction
Enterprise-wide
The thesis

Turnover is not a people problem.
It is a training system problem.

Revenue, training, and retention are not three departments. They are one operating system. The highest-performing sales organizations I have worked in treat them that way. The rest fight the same attrition fires every year. Operating philosophy, 20+ years applied
Signature case

The Retention Curve

Life Time's sales division, 2015–2018. Turnover dropped from 120% to 49% in under three years. NPS climbed from 15 to 67. The program paid back $12.8M in calculated ROI. This is what "training as a revenue system" looks like when the data lands.

Turnover
NPS
120% 100% 80% 60% 40% Sales Division Turnover Nov 2015 2016 2017 Jan 2018 120% 80% 49% NPS 15 NPS 67 $12.8M Calculated ROI
120 to 49
Sales division turnover, under 3 years. Every percent below 100% is a team that starts to compound.
15 to 67
Sales division NPS. Employee sentiment becomes recruiting leverage and customer trust in one move.
$12.8M
Calculated ROI. Retention is a P&L line. When the system works, the number is legible to a CFO.
About

Three functions.
One system.

My career sits at the intersection of three functions most companies keep separate: business development, sales enablement, and learning & development.

That combination is deliberate. At Axiom and Evolve Steel I closed $8M+ in annual revenue and won a $15M Denver stadium project. At Sales Empowerment Group I hit 183% of budget in year one and co-built the flagship training that lifted company-wide revenue 12%. At Life Time I ran a $5.5M P&L at Life Time Living (1,700% above NOI), and before that cut sales division turnover from 120% to 49% while lifting NPS from 15 to 67.

One operating philosophy underneath all of it: train the team to close the deal, then build the system that keeps them.

Evelynda Swope
The framework

The CS-as-Revenue Operating Model

Four steps. Each one turns a cost center into a revenue line. This is the repeatable pattern behind the Retention Curve, the 12% Sales Empowerment lift, and the 97% enterprise training CSAT.

01 / Map
Map the first 90 days
Treat new-hire onboarding like a sales funnel. Where are they dropping off? Who is coaching them? What do they know on day 30 that they should have known on day 7?
Diagnostic before investment
02 / Rebuild
Rebuild virtual-first
Individualized, modular, and reinforced. Each new hire gets the next 30 days of training based on what their manager and their numbers say they actually need. Not one-size-fits-all.
75% cost cut, matched CSAT
03 / Tie
Tie to manager cadence
Training without reinforcement is theater. Every certification links to a manager coaching rhythm with specific milestones. Training with reinforcement is retention.
97% enterprise satisfaction
04 / Make it visible
Make the career path real
A signed, specific, milestoned career plan on paper. Not a vague "we will talk about it." Employees who can see the path stay to walk it.
120% to 49% turnover
Career

Experience

JUL 2024 / OCT 2025
Director of Business Development & Marketing
Axiom PLLC / Evolve Steel (sister cos.)
Closed $8M+ in combined annual revenue across two sister companies. Negotiated the $15M Denver stadium project, the largest deal in Evolve Steel history, on a 4-month enterprise cycle with GCs, developers, and C-suite stakeholders. 35% close rate on existing accounts, 12%+ on new logos.
$15M deal35% close rate4-mo cycle
$8M+
Annual revenue
JUL 2022 / JUL 2024
Business & Content Development Manager, Sales
Sales Empowerment Group
Hit 183% of sales budget in year one, the fastest BDM ramp in company history. Co-developed and rebranded two flagship sales training programs with founder Duane Sparks that drove 12% company-wide revenue lift. Onboarded every new BDM hire, growing the team 30%.
183% of budget12% rev lift30% team growth
183%
Of sales budget
AUG 2021 / JUL 2022
Regional Sales Manager, Life Time Living
Life Time Inc.
Directed 54 professionals across 3 properties (664 units, FL/NV/IL) with a $5.5M P&L. Delivered 1,700% above NOI pro forma, 95% Coral Gables occupancy in 11 months (industry norm 18–24), and 70% renewals vs 50% industry average.
$5.5M P&L1,700% NOI95% occupancy
1,700%
Above NOI pro forma
JAN 2018 / AUG 2021
Sr. L&D Manager, Sales Training & Enablement
Life Time Inc.
Cut manager turnover 50% across 3 divisions. Rebuilt enterprise onboarding as a virtual individualized program during COVID at 75% lower cost and matched effectiveness, when 2/3 of the L&D team was furloughed. Delivered 97% satisfaction on enterprise sales training.
50% turnover cut75% cost cut97% CSAT
97%
Training CSAT
NOV 2015 / JAN 2018
National Employee Retention Manager, Sales
Life Time Inc.
Reduced sales division turnover from 120% to 49% in under 3 years through enterprise engagement, coaching, and career-path programs. Lifted sales NPS from 15 to 67. $12.8M calculated ROI.
120% to 49%NPS 15 to 67$12.8M ROI
$12.8M
Calculated ROI
OCT 2009 / MAY 2015
Senior Sales Manager
Life Time Inc.
Led sales teams across 8 locations, exceeding budget by 30% monthly through a coaching-driven team culture. Artistry Winner Q3 2013 & Q3 2014. Top 5 Artistry Q1 & Q3 2012.
8 locations+30% vs budget
8
Locations led
Proof

Revenue, retention,
results.

$15M
Denver Stadium
Largest single deal in company history
Evolve Steel
$8M+
Annual Revenue
Combined across 2 sister companies
Axiom + Evolve
183%
Of Sales Budget
Fastest BDM ramp in company history
SEG
12%
Revenue Lift
Company-wide, from co-built training
SEG
120 to 49%
Sales Turnover
Under 3 years / $12.8M ROI
Life Time
15 to 67
Sales NPS
Same 3-year window
Life Time
1,700%
Above NOI Pro Forma
$5.5M P&L / 664 units / 3 states
LT Living
97%
Training CSAT
Enterprise-wide, standardized
Life Time
Proficiency

Core skills

Business Development & Enterprise Sales95%
Sales Enablement & Training95%
Learning & Development at Scale93%
Coaching & Leadership Development92%
Onboarding & Ramp Acceleration92%
Employee Retention & Engagement90%
Consultative & B2B Enterprise Selling90%
P&L Management & Multi-Site Leadership88%
Credentials

What I bring
on paper.

Certifications

  • ATD Certified Business ConsultantATD
  • ATD Adult Learning CertificateJul 2021
  • ATD Certified Virtual Learning ProfessionalATD
  • ATD Consulting Skills CertificateNov 2020

Education & Tools

  • BA, History & InformationU. of Minnesota Twin Cities
  • LMS & CRM platforms (Salesforce, HubSpot)Expert
  • Microsoft Suite & collaboration toolsExpert
  • Virtual learning design & analyticsExpert
Get in touch

Let's build
the next one.

Open to Director-level roles in Business Development, Sales Enablement, or Learning & Development. Remote or hybrid within 30 miles of Minneapolis. Also open to US, UK, and Canada remote.

Email LinkedIn Phone